Friday, January 19, 2007

Consumers choices

The car share co-op has 135 members in Greater Victoria who share those 10 vehicles. Members purchase a share for $500, which is refundable, and pay a usage fee of $2 per hour and 34 cents per kilometre. They also pay a monthly vehicle maintenance fee of $10. Grimes says that is not enough to pay for insurance, parking and vehicles. It also doesn't leave any room for an advertising budget, so most people find out about the co-op through word-of-mouth. The Vancouver car sharing program, which started a year after the Victoria co-op, has 140 vehicles.

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